Ok, so you noticed? This is very important question that explains our core business ideology. Usually, the term “customer” in CRM refers specifically to people who have already made a purchase from a business, whereas the term “contact” can include a broader range of individuals with whom a business may interact, including potential customers, leads, suppliers, partners, and other stakeholders.
By using the term “contact” instead of “customer”, we are emphasizing the importance of building and managing relationships with all stakeholders in a business, not just those who have already made a purchase. This approach recognizes that a business’s success depends not only on its ability to attract and retain customers, but also on its ability to develop and maintain positive relationships with other key players in its ecosystem.
Also, the term “contact” implies a more personalized and human-centered approach to relationship management, which is increasingly important in today’s business landscape. By focusing on contacts, businesses can take a more holistic and proactive approach to relationship management, rather than simply reacting to customer complaints or inquiries. This can help businesses build stronger, more meaningful relationships with all stakeholders, leading to greater loyalty, trust, and long-term success.
This is why we prefer to call it a Contact Relationship Management tool.
